A while ago I ran across a tool called Social Mention. The idea is pretty sound. You can see the description from the site below. The applicability extends across industry and makes a pretty interesting marketing research platform in it's early stage.
Social Mention is a social media search and analysis platform that aggregates user generated content from across the universe into a single stream of information.
It allows you to easily track and measure what people are saying about you, your company, a new product, or any topic across the web's social media landscape in real-time. Social Mention monitors 100+ social media properties directly including: Twitter, Facebook, FriendFeed, YouTube, Digg, Google etc.
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